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Deneweth's Garden Center Growing Well in Hartland

Deneweth's opened its Hartland location on April 30.

After looking to expand for the last five years, Deneweth's Garden Center finally opened its new location in Hartland on April 30.

The original Deneweth's is located in Macomb Township.

"Sales were down in Macomb, so we were looking to expand just the sales area," Ken Deneweth, one of the owners said. "And this area didn't have the competition that some of the other areas have. The chains aren't here directly. I mean, we have Walmart and Meijer on the corner. We're kind of independent here."

Deneweth's purchased the new location, 13790 West Highland Road back in November and completed major renovations in time for the grand opening.

According to Tracy DeNise, Deneweth's manager, the aisles were so narrow, customers couldn't fit shopping carts through so the entire site had to be renovated from front to back.

"We like the town," DeNise said about the new Hartland location. "It's a smaller demographic than what we're used to, but we're happy. We like the area a lot."

DeNise said the most important thing is letting the community know the garden center is there in a smaller community like Hartland.

"Our biggest challenge is getting our name out there," she said. "We run ads and stuff, but really, word of mouth goes far."

"What's neat is this community is more like when we started 50 years ago because it's not so busy," Deneweth said.

Deneweth's features floral, fruit and vegetable plants, trees, shrubs garden art as well as landscape design and installation. They also sell made in Michigan products, such as Sanders.

DeNise said Deneweth's is known for growing their own annuals and that impatiens have been one of the biggest sellers so far.

"Nothing matches the color, all the pinks," she said. "And they bloom all year."

Vegetable plants are also flying off the shelves, according to DeNise.

"Vegetables are big in this area," DeNise said. "We're still stocking them in. Peppers and tomatoes are favorites for traditional gardens. Even if they don't have a full garden people always want a few tomato or pepper plants."

Deneweth's grows all of its flowers and vegetable plants at its facility in Macomb, then ships them to the Hartland location. All of their products are grown indoors and environmentally controlled with biological pests instead of pesticides.

"About 90 percent of our bug control is through beneficial insects," DeNise said.

For more information about Deneweth's Garden Center, visit them online at www.deneweths.com.

 

 



 

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