Health & Fitness
5 Marketing Take-Aways from 2011
A year-end wrap-up of some of the biggest changes in small business marketing that can help your business stay relevant, visible and competitive in 2012.
Yes, it’s that time of year; when marketing experts begin compiling their “best-of” lists for the events, tips, lessons, developments, and/or advice gathered from the past year. And for small businesses, the year brought some very big changes that have already affected the way in which companies must now position themselves in order to stay relevant, visible, and competitive. Although there were many new developments that could be mentioned in a year-end wrap up, here are five of the most critical marketing lessons from 2011:
- Go mobile, or go away. That’s right, mobile is THE next big thing in marketing, and no matter how big or small your business is, you must pay attention to this new marketing frontier and get on board as soon as possible. As one expert put it, if you don’t have a mobile strategy for 2012, you don’t have a business strategy. Strong words, yes – but something to be considered.
- GooglePlus IS Google. That’s a direct quote from the folks at Google, who have confirmed that with the launch of GooglePlus earlier this year, everything in Google is now tied together (Analytics, Gmail, YouTube, Adwords, Chrome, Android, Place Pages, etc.). So if you want to come up in Google’s search results, you’d better have a strategy that includes using Google’s business services effectively in your small business marketing.
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So while there were many new developments in 2011 that changed the marketing landscape for small businesses, the five listed above are among the most significant take-aways from the past 11 months. By learning these lessons, your business can be better prepared to stay relevant and not get left behind in today’s fast-paced, wired-up environment.